Social Media Search, the talent brand & talent pooling company is to merge with the talent pooling & pipelining tech platform Candidate.ID
Social Media Search, the talent brand and talent pooling company founded by Adam Gordon in 2009 is to merge with the talent pooling and pipelining tech platform Candidate.ID (which Gordon co-founded) this month having completed a management buy-out from Norman Broadbent plc on 30th December. The new group (to be known as ‘Candidate.ID Group’) will also include Candidate.ID co-founder Scot McRae’s marketing automation consulting firm McRae & Co. Gordon becomes CEO of the combined group while McRae becomes COO. Gordon said:
“These three businesses fit together perfectly. SMS provides candidate research to build talent pools. McRae & Co is one of the world’s leaders in deployment of marketing automation technology and Candidate.ID offers the most sophisticated candidate marketing automation and insight-generation in talent acquisition.”
“The world’s leading and fastest growing employers need to create and nurture talent pools including everyone they might hire now and in the future. The competitive advantage this generates includes reduced cost and time-to-shortlist and increased quality and diversity of shortlist. As a combined business, we now offer both the service and technology to help employers to do this with world-class results.”
The combined group includes 18 people and will add a further 10 after closing a Seed fundraising round in Q1. The group’s existing clients include Lloyds Banking Group, Quintiles, Thermo Fisher Scientific and Weetabix and the company has also announced a new partnership to provide talent brand and candidate research to Mondelez in the Asia, Middle East and Africa regions throughout 2017.
Candidate.ID was launched in September 2016 and was acknowledged as one of the 10 most disruptive startups at the HR Tech World Congress the following month.
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