Great Companies Are Built Around Great People

Written by Annie Jordan, VP, Global Head of HR at Finstar Financial Group. Specially for The HR Tech Weekly®.

Annie Jordan, VP, Global Head of HR at Finstar Financial Group

There is a lot of truth in the saying that great companies are built upon great people. However, the reality is, of course, more complicated than that. The world’s leading companies are a powerful blend of people, vision, capability and culture. These things work together like the mechanics of a rocket, generating and maintaining irresistible momentum.

But how do you ignite the rocket?

It starts with the fuel, exceptional people. Without exceptional people, you will struggle to build departments that smash through goals or spark entrepreneurial commitment.

Yet how is it possible to attract top people to an environment that has not already been built into the kind of engaging, highly professional workplace that world class candidates come from and demand?

This chicken and egg scenario ranks as one of the most difficult strategic challenges in HR, and it is especially pertinent to the fast-moving world of HR in the tech industry, where workplace expectations are always growing.

The first thing to understand is that top performers do not avoid challenges. In fact, they seek them, and being open about the challenges that await them is something that will help attract the very best.

Finstar Financial Group is a private equity firm focused on the future of financial services, founded by Oleg Boyko. We believe in our businesses and that we are building the foundational elements of a modern, digitally adept, high-speed world. We have lofty ambitions, and we make these ambitions clear to the people we hope to attract. In fact, our ambitions do not end with revenue and profit targets: they are driven by a vision for the future of financial services.

We aim high when targeting the people we want to join our team, casting our net worldwide in our search for the best possible candidates. This sense of purpose and ambition has allowed us to attract first-rate minds from top tier companies.

We have now built a virtuous circle: by attracting top managerial talent, then constantly challenging them – insisting on the highest standards when doing so – and freeing them to achieve their goals in their own way, we have stoked their entrepreneurial spirit, and they tend to energetically and rigorously attack their targets. This has created a positive, exciting and goal–focused environment for all employees. It also, of course, makes Finstar Financial Group and its portfolio companies evermore attractive places to work, helping us draw in more great talent from around the world. 

“The greatest adrenaline hit for any Marketeer is to make a difference through their contribution. Bringing together knowledge from a past life’s conquest to unifying and motivating the wonderful and enthusiastic minds of a new organization is all part and parcel of that contribution. However, the contribution itself has to have a focus from which it draws its energy. In this case, we look to the Brand in question Finstar. A global titan within its own right, but with the prowess and agility of any new start up. With the help, assistance and guidance from the HR team you begin to understand the organization better, its ambitions and the almost blank canvass with which to mark out your approach. Most well-seasoned individuals and newcomers alike begin scanning the paperwork to find out where they sign! Though only at the initial stage of my journey with the organisation, I foresee it being a long and fruitful one, as well as becoming a key contributor to the well-oiled machine that is Finstar.” – Arun Varma, Chief Marketing Officer.

“I found a unique multi-cultural combination of talents in Finstar Financial Group. The company offers you a challenge of combining the skills and disciplines learned in large international corporations with the high flexibility and agility needed to adapt to rapidly changing technologies and customer expectations, so as to keep our competitive edge.” – Gauthier Van Weddingen, VP, Deputy CEO Operations.

“Creativity and ingenuity in all the aspects aligned with robust and conservative corporate standards and best practices, the possibility to combine the non-combinable while exploring the most elegant and very often, unique recipes in this “fusion cuisine” of innovative IT developments, financial retail services and business effectiveness, all these multiplied by the global scale and multicultural nature of our company – this impresses indeed. The kaleidoscope of different jurisdictions, approaches and mentalities, the possibility to work with extremely qualified professionals from all over the world create the unique experience and knowledge base, together with a desire to use it for the company’s growth and to confirm again and again that we all are real FinSTARs!” – Dmitry Kobzar, Head of Legal Department DFI.

Ultimately, this process of embracing lofty goals, setting our talented hires exacting challenges and stoking their entrepreneurial instincts has allowed Finstar to solve the HR conundrum of attracting the type of executives who create the attractive working environment which such exceptional people are attracted to. We now have a virtuous circle in place that has sparked the stellar growth that sets Finstar Financial Group apart as a high-flyer in the FinTech world, delivers value to our stakeholders, and makes each of our offices a cutting edge, innovative and challenging place to work.


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